Been running up a few ideas on the ‘Swayer’ (new name, by the way. More funky image). We’re thinking of tying it in with a pop video and music promotion. Always a bit of a risk, but we’ve come up with an angle and a new boy/girl group - Swaycrazy. That’s the name of the group and the song incidentally.
And colours. We think this should be blues and mauves. Possible tie in with make up for the girls. Not sure about the hook for the boys yet. Still working on that one.
More later. Must rush.
Sally.
Sally Winter, Advertising and Promotions
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Memo to Don Martin, Marketing Director, Playbox Inc
(Mar 5th)
Subject: Re Swayer?
Don,
Is anything moving on the ‘swayer’? (Is that still the name?) We’re going to miss the summer market if something doesn’t move soon.