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  Kris Dahl was more than the agent for this book; she was a source of important contacts and insights. Much thanks to Riva Hocherman for her insightful suggestions and to Roslyn Schloss for her expert copyediting. And there’s no adequate way to thank my editor, Sara Bershtel, whose humanism and laserlike logic inform every line of this book.

  Index

  Acker, Kathy, 21

  Addams, Jane, 81

  AIDS/HIV, 21, 26, 35, 39

  Alarm One, 103

  Albanese, Catherine, 63

  Allen, Woody, 101

  Alzheimer’s disease, 161

  American Cancer Society, 27, 30

  American Management Association, 113

  American Psychological Association (APA), 147, 170

  “America the Boastful” (Krugman), 7

  Amway, 104–5, 142

  Anker, Roy M., 85

  Armstrong, Lance, 28

  Assaraf, John, 64

  Association of Private Enterprise Education, 168

  AT&T, 112, 115, 120

  “Authentic Happiness Inventory,” 155–6, 159

  Authentic Happiness (Seligman), 149–50, 152–3, 159, 161, 163

  Bad Money (Phillips), 183

  Bait and Switch (Ehrenreich), 178

  Baker, Dean, 183

  Baldwin, James, 1

  Balmer, Randall, 138

  Barnum, P. T., 50

  Beard, Charles M., 81–84

  Bear Stearns, 185

  Become a Better You (Osteen), 126

  Beecher, Catharine, 81–82

  Beecher, George, 77, 81–82

  Beecher, Lyman, 82

  “Benefits of Frequent Positive Affect, The” (Diener), 159

  Bernstein, Jared, 178

  Bezaire, Bruce, 139

  Big Squeeze, The (Greenhouse), 178

  Black, Jonathan, 106

  Blunt, Ed, 193

  Boniwell, Ilona, 173–74

  Bosom Buds message board, 27

  Bowen, Rev. Will, 56–57, 134

  brain, “catastrophic,” 151

  Braley, Judy, 57–59

  breast cancer, 15–44, 84, 88, 162

  Breast Cancer Action, 25n Breast Friends Web site, 26

  Brinker, Nancy, 22, 28

  Brinker, Susan, 22

  Brodsky, Joseph, 1

  Brody, Jane, 28

  Brookings Institution, 180

  Brown, Michael, 11

  Buddhism, 112

  Burnet, McFarlane, 38

  Burton, Robert, 77, 82

  Bush, George W., 9–11, 167, 192

  Business Roundtable, 109

  Business Week, 110–11

  Butler, Anthea, 182

  Byrne, Rhonda, 60–62, 67–69, 72, 183, 191, 205

  Calvinism, 8, 74–79, 82–96, 123, 128, 153–54, 159, 204, 206

  cancer, 15–44, 160, 162

  Canfield, Jack, 61

  Carnegie, Dale, 52–53

  Caywood, Clarke, 107

  Cerulo, Karen, 10

  Challenge to America (film), 94

  Champy, James, 106

  Cherry, Cindy, 28

  Chicken Soup for the Soul (Canfield), 61

  Chopra, Deepak, 41–42

  Christian right, 7, 123–24

  Christian Science, 86–90, 133, 136

  chronic fatigue syndrome, 80

  Church Marketing Sucks Web site, 137

  civil rights movement, 135

  Clinton, Bill, 9–10, 192

  coaching, 9, 46–47, 50, 61–72, 86, 98, 99n, 100, 115–17, 149–50, 185, 188–89, 205

  Communism, 7, 202–3

  “complaint free” church, 56–57

  Complaint Free World, A (Bowen), 134

  Copeland, Gloria, 125

  Copeland, Kenneth, 125

  corporate managers (CEOs), 12, 106–13, 141–45, 180, 184–85, 188–89

  Cosby, Bill, 98

  Countrywide Mortgage, 185–86

  Covey, Stephen, 94, 142

  Coyne, James, 37–38

  Creighton, James L., 35

  crisis managers, 184–85, 190

  critical thinking, 199–200

  Crunch (Bernstein), 178

  Daisy Awareness Necklace, 23

  Dare to Be Great, 94

  Darrah, Charles N., 114

  Death of a Salesman (Miller), 102

  depression, 2, 58, 169

  antidepressants and, 3–4

  Calvinism and, 74–78

  healthier lifestyle and, 162–63

  invalidism and, 84–86

  motivation industry and, 149–51

  Depression, Great, 179, 192, 194

  [http://despair.com] despair.com, 121–22

  Dezenhall, Eric, 184–85, 189

  Diener, Ed, 151, 155, 158, 170, 175–76

  Discovering the Laws of Life (Templeton), 167

  “Does Positive Affect Influence Health” (Pressman and Cohen), 164–65

  Dollar, Creflo, 125, 135, 177, 182–83

  dot-com bust, 10, 181

  Douglas, Ann, 74, 83

  Dow 36,000 (Glassman), 181

  downsizing, 100, 108, 113–22, 145, 178, 180

  Doyle, Bob, 65

  Dresser, Annetta, 87

  Drucker, Peter, 142, 144

  economic inequality, 7, 46, 170, 178–81, 189–90

  Economist, 141, 144

  Eddy, Mary Baker, 79–89, 136, 192, 200–201

  Eirkerenkoetter, Frederick “Reverend Ike,” 135

  Eisman, Steve, 187, 190–91

  Eker, T. Harv, 55, 62, 93–94

  Eliade, Mircea, 29

  Ellen DeGeneres Show (TV program), 60

  Emerson, Ralph Waldo, 78–80, 88–89, 95

  “End of Wall Street’s Boom, The” (Lewis), 187

  Esalen, 112

  evolution, 40, 151, 166, 196

  Falcon, Armando, 188

  Falwell, Jerry, 123

  Fannie Mae, 188

  Federal Emergency Management Agency (FEMA), 11

  Federalist Society, 168

  Federal Reserve, 191

  “Final Frontier, The” (workshop), 70

  financial meltdown, 8–9, 11–12, 180–94, 206

  First Year of the Rest of Your Life, The (Honea), 28, 31–32

  Fitzgerald, Frances, 139

  Ford, Betty, 21

  Fortune, 112–13

  Four Pillars of Prosperity, The (Gaines), 134

  Frank, Robert, 189

  Fraser, Jill Andresky, 119

  Freddie Mac, 181, 188

  Freedom’s Watch, 167

  Friedman, Milton, 168

  Fuld, Richard, 187–90

  Gaines, Edwene, 134

  Gardner, Chris, 185

  Gawande, Atul, 200

  Gelband, Mike, 187–88

  Gell-Mann, Murray, 68

  General Electric (GE), 108, 113, 189

  “Get Motivated!” rallies, 98, 100, 192

  Getting Well Again (Simonton, Matthews-Simonton, and Creighton), 35

  Gift of Cancer, The (McNerney), 29

  Gilbert, Daniel, 170

  Gilman, Charlotte Perkins, 81

  Gitomer, Jeffrey, 55, 57–58, 94–95

  Giuliani, Rudolph, 192

  Gladwell, Malcolm, 141–42

  Glassman, James, 181

  Glengarry Glen Ross (Mamet), 102

  Goodhart, Sue, 98–100

  Good News Blog, 58

  Gosselin, Peter, 178

  Grassley, Chuck, 125

  Great Risk Shift, The (Hacker), 178

  Greenhouse, Steven, 178

  Greenspan, Alan, 191

  Greenwald, Bruce C.N., 186

  Gregory, Joe, 184, 190

  group think, 196–97

  Hacker, Jacob, 178

  Hagin, Kenneth, 127, 134–35

  Haidt, Jonathan, 169

  Handbook of Positive Psychology (Snyder and Lopez), 163–64

  Happiness 101 courses, 174

  “Happiness and Its Causes” (conference), 1
93

  happiness equation, 156–58, 171–72, 205

  Happy News Web site, 58, 173

  Happy Planet Index, 4

  Harrison, Milmon, 135

  health insurance, 32, 114, 150, 178, 192

  heart disease, 20–21, 35, 162

  Held, Barbara, 158, 162

  Heritage Foundation, 168

  Hernacki, Mike, 62, 65

  High Wire (Gosselin), 178

  Hill, Napoleon, 91, 94, 104–5, 127, 192

  Himmelfarb, Gertrude, 168

  Hinn, Benny, 125

  Hirsch, Michael, 10

  Hochschild, Arlie, 53

  Hodgson, Godfrey, 7

  Holland, Jimmie, 42–43

  Holmes, Ernest, 92

  Home Depot, 54

  Horton, Michael, 133

  How Full Is Your Bucket? (Raft and Clift on), 54, 173

  How to Win Friends and Influence People (Carnegie), 52–53

  Hybels, Bill, 137, 141–42

  immune system, 19, 34–40, 165

  inferiority complex, 92–93

  In Search of Excellence (Peters), 112–13

  International Coach Federation, 99n International Positive Psychology Summits, 158, 172–75

  Iran, 201–2

  Iraq war, 11, 38, 47, 58, 167

  Isikoff , Michael, 10

  Jackson, Rev. John, 142

  Jakes, T. D., 183

  James, Alice, 81, 84

  James, Henry, 1, 81

  James, William, 81, 84, 87–89

  Jesse Helms Center Foundation, 168

  Joke, The (Kundera), 202–3

  Journal of Happiness Studies, 148

  Kapuscinski, Ryszard, 201–2

  Katrina, Hurricane, 11

  Kennedy, John F., 168

  Kenyon, E. W., 134

  Kersten, E. L., 121

  Khurana, Rakesh, 108, 110

  King, Larry, 11, 60, 65, 72, 185, 192

  Knight, J. Z., 62

  Komen, Susan G., Foundation, 22, 28, 32, 34

  Krugman, Paul, 7, 181

  Kundera, Milan, 202–3

  Kushner, Rose, 21

  Lane, Carrie, 119

  LaRosa, John, 98

  law of attraction, 59–73, 80, 148, 177, 185, 205

  Law of Attraction (Losier), 62

  Laying Hold of Your Inheritance (videotape series), 135–36

  Learned Optimism (Seligman), 156

  Lehman Brothers, 184, 187–88, 190

  Leidner, Robin, 104

  Leonhardt, David, 179

  Lereah, David, 181

  Let Freedom Ring, 167

  Lewis, Michael, 187

  Libby Ross Foundation, 23–24

  Liberation Management (Peters), 113

  “Life Is Good” products, 97–98

  Little Gold Book of YES! Attitude (Gitomer), 95

  Lodhia, Primalde, 118–19

  “Look good . . . Feel Better” program, 30

  Losier, Michael J., 62, 66

  Love, Dr. Susan, 20

  Love, Medicine, and Miracles (Siegel), 36

  Lyubomirsky, Sonja, 148

  Mackay, Harvey, 180

  magic, 63–65, 72

  Mamet, David, 102

  Mamm magazine, 21, 26, 30–31

  management science, 107–8, 111

  Manhattan Institute, 168

  Marketdata Enterprises, 98, 99n

  market economy, 8–9, 22–23, 203–4

  market fundamentalism, 191–92

  Maroney, J. P., 55

  Mary Kay cosmetics, 103

  Matlin, Marlee, 62

  Matthews-Simonton, Stephanie, 35

  McCain, John, 167

  McConnell, D. R., 134

  McGee, Micki, 90

  McKinsey firm, 112

  megachurches, 123–46

  Merrill Lynch, 185

  Meyer, Donald, 93, 204

  Meyer, Joyce, 125, 133, 140

  Michael Clayton (film), 189–90

  Michaelson, Adam, 186

  Michigan Psychological Association, 150

  middle class, 9, 82–83, 96, 106, 114–16, 119–22, 178, 189–90

  Miller, Arthur, 102

  Mills, Chuck, 185

  Mills College study, 161

  Moody’s, 191

  Morter, Sue, 49, 67, 69, 86

  motivation industry, 9, 37, 97–106, 149, 192–93

  financial corporations and, 185–87

  conventions and summits and, 48–52

  pastor as CEO and, 142–45

  The Secret (Byrne) and, 60–61

  unemployment and, 115–22

  Mozilo, Angelo, 186

  Murdoch, Rupert, 141–42

  Nagy, Rebecca, 70

  National Association of Realtors, 181

  National Association of Scholars, 168

  National Speakers Association Convention (2007), 48–52, 58–59, 61, 67, 69–70, 116, 172

  Native Americans, 78, 111–12

  negative people, 52–59

  negative thinking (pessimism), 5, 47, 74, 90–91, 127–28

  health and, 160–63

  political repression of, 10, 202–3

  positive psychologists and, 150–51, 155–56

  realism and, 195–200, 204–5

  workplace and, 45, 54, 105, 187–88, 193–94

  neurasthenia, 80–88, 160

  Never Saw It Coming (Cerulo), 10

  New Thought movement, 79, 85–93, 95–96, 123, 133–36

  1984 (Orwell), 203

  Norem, Julie, 198

  North Korea, 202

  Nothaft, Frank, 181

  Novo Nordisk, 193

  NYNEX, 119, 121

  Obama, Barack, 180

  “optimism training,” 152, 156, 172

  Orsi, Robert, 78

  Orwell, George, 203

  Osteen, Joel, 125–34, 136, 143, 145, 177, 182–83, 191–93, 204