Many words have both denotation (literal meaning) and connotation (emotional meaning). A word’s connotation can be positive, neutral or negative, depending on the emotional associations that people generally make. The classic example is the difference between “Mom” (which has a very positive connotation) and “Mother” (which has a neutral connotation). Now you know why they called them “Dad’s” cookies, rather than “Father’s”!
What it means to you is that when you create a business name, you need to choose words that have the positive connotations that you want people to associate with your business – and make sure these connotations are suitable for your business.
If you are starting a trucking business, for instance, you don’t want it to have a weak sounding or negative name, such as “Willow Twig Trucking” or “Kitten Transport”. You want a business name that conveys strength and reliability. A choice such as “Stone Creek Trucking” would be much better. Notice how all these names have a strong visual element.
4) A winning business name needs to include information about what your business does.
Chances are good that your new business is not going to become an international brand. It certainly isn’t instantly going to become as well known as Nike. So you need to be sure that your new business name at least gives your potential customers or clients some clues about what you actually do. That’s why you see so many landscaping businesses that have the word “landscaping” in their name, and hair styling businesses that include words such as “salon” or even “hair designs” in their names.
Including information about what your business does in your business name also makes it easier for potential customers and/or clients to find your business in phone books and directories (both off and online).
5) A winning business name has to be fairly short.
Once again this is vital because you want customers and clients to be able to remember your business’s name (and be able to tell other people what it is)! But it’s also important for promotional purposes. You want a business name, for example, that will fit well on a business card, look good displayed on a sign or in an ad, and perhaps even a business name that will serve well as a domain name and show up well in search if you have an online business. So keep it as short as possible.
And a last tip: think about colours when you’re choosing a business name. Colours will be an important component of your business logo and other business promotion materials and your business web site, and colours have strong emotional associations, too. Red, for instance, is an aggressive colour; its fiery elements are associated with speed, excitement and passion while green is a calming colour associated with growth, renewal and nature. For more information on colours and their meanings see Color Meanings and Colors That Go Together by Jacci Howard Bear.
You’ll want to create at least two winning business names, and three is even better, because once you’ve chosen a business name, the next step is to register it and your first choice may already be taken.
Do you now have a winning business name that meets the requirements of all of the above five rules? Good! Hopefully you’ll be living with the name for your new business for a long time – and it will continue to attract new business.
Get a Memorable Domain name
Few things are more important to a company’s online success than a good domain name. Otherwise known as a web address, a company’s domain name is the Internet equivalent of its phone number. It is how prospects and customers find, learn about and interact with businesses on the web. But unlike phone numbers (which follow a standard 7-digit format), domain names are far less standardized. A company web address can be catchy, descriptive and memorable, or clumsy, vague and forgettable – based solely on how you select it.
Shorter is Better
There is no standard rule or requirement for how long a domain name must be. That said, the most memorable domains tend to be shorter than longer. There are several reasons for this. First, a shorter domain has fewer possible spellings or interpretations (more on that below.) Second, shorter strings of letters or numbers are naturally easier for the human brain to process and remember. College students, for instance, are often challenged by their psychology professors to memorize long strings of numbers. Keep in mind, however, that a domain name is limited to only letters, numbers and hyphens.
As Braingle.com reveals, the average person’s memory tops out at 7 numbers. For this reason, keeping domain names short and sweet, like hulu.com or apple.com, goes a long way toward ensuring that they are remembered when it counts.
Another huge factor in how memorable your company’s domain name is involves whether it has more than one possible spelling. Remember that domain names are often passed around by friends or co-workers in verbal conversation. Can someone who overhears your domain name in passing easily type it in correctly the first try? WilsonWeb.com offers an all too common example of how important this is:
“Recently, Art-U-Frame.com was able to acquire the art.com name for $450,000. Can you blame them? If you were stuck with Art-U-Frame.com, even your mother couldn’t remember your URL.”
Using hyphens, possessive nouns before words that begin with the letter “S” (such as “victoriassecret.com”) or slang phrases all create confusion over the correct spelling of your domain name. If people cannot easily recall and spell it, they might get frustrated and visit a competitor’s website instead.
Alternative Extensions
Despite your best efforts, even a short and memorable domain name will usually have look-alikes and alternate extensions. The “.com” extension was originally used for business sites, “.org” was used for non-profits and “.net” was used for technology-focused sites. Furthermore, with the expansion of ccTLDs (country code top level domains), companies have the option to utilize country-specific extensions like “.co.uk” or “.eu” to target the geographical location in which they do business. Today, however the lines are somewhat blurred and these extensions are used by sites of all interests.
Continuing the Art.com example – you might buy that domain, (or your company’s equivalent of it) but what about Art.net or Art.org? Unless you snap up these domains, a clever competitor could buy them first. Worse yet, a domain squatter could buy them knowing full well that some of your customers will type the wrong extension in by mistake — and charge you big bucks to buy the additional domains. Don’t let this happen. Domains are so cheap that there is no reason to leave any variations of the name out in the open for others to buy.
Your domain name should also clearly express what the company does. Having a short and memorable web address is a good start, but if it is also vague, it does your company no favors. Instead of simply looking for something catchy, strive to pick a domain that fits into and complements your overall branding. Think about the image that your company projects in its marketing materials, product packaging, slogans and other activities.
Then, pick a domain name that is both memorable and relevant to that same image. This way, each time a prospect or customer types the name, your brand and message will simultaneously be reinforced.
Where to buy a domian name
GoDaddy:
GoDaddy is the biggest domain name registrar company. Literally a daddy of the domain name industry! They currently have almost 35,654,055 domain names under them, which makes them the most trusted place to buy domain names. Most successful pro-bloggers also register their domain names under GoDaddy. GoDaddy is founded by internet entrepreneur Bob Parsons.
You can buy domain names at GoDaddy here.
Number of Domain Names Handled: 36,512,397
Market Share: 31.089%
Enom.com:
Enom has been listed among the fastest growing domain name registrars. They have the second largest number of domain names registered under them after GoDaddy. Enom Inc. sells domains name via Namecheap.
Total Number of Domain Names Handled: 10,013,214
&n
bsp; Market Share: 8.526%
TuCows:
Tucows is a wholesaler of domain names and other Internet services to ISPs and web hosting companies worldwide. They do not sell domain names directly to consumers. Tucows sells domains through their affiliate sites such asDomainDirect.
Total Number of Domain Names Handled: 7,799,780
Market Share: 6.641%
NetworkSolutions:
Network Solutions is the fourth largest ICANN accredited domain name registrar. They offer complete domain name related solutions.
Total Number of Domain Names Under Them: 6,337,441
Market Share: 5.396%
Schlund+Partner:
Schlund + Partner registers domain names for 1&1 Internet. They are a German internet company. Schlund + Partner is the leading registrar in Europe with over 5 million registered domain names. Schlund + Partner is part of United Internet AG.
Total Number of Domain Names Under Them: 5,055,664
Market Share: 4.305%
MelbourneIT:
Melbourne IT can register domain names in many different name spaces including .com, .net, .org, .biz, .info, .mobi, .us, .com.au, .net.au, .org.au, .id.au, .eu, .co.uk, .asia, .nz and many other spaces.
Total Number of Domain Names Under Them: 4,221,455
Market Share: 3.594%
Wild West Domains:
Wild West Domains was named Best Domain Reseller Opportunity by Hosting World Magazine. They also offer a great package for interested resellers.
Total Number of Domain Names Handled: 3,288,666
Market Share: 2.800%
Moniker:
Moniker is the eighth largest domain name registrar at the moment. Moniker can help you find the right domain name – even if it’s already registered. It is exremely trusted.They also provide a domain auctioning and domain brokerage feature, which is a novelty.
Total Number of Domain Names Handled: 2,829,052
Market Share: 2.409%
ResellerClub
This is an Indian domain name registrar. They are very popular for their super-competitive pricing. This also allows re-sellers to rake in higher profits.
Total Number of Domain Names Handled: 2,567,849
Market Share: 2.186%
REGISTER:
This domain name registrar stands in the 10th position of the top 10 domain name registrar list. They have a strong 24/7 support system, although, the prices may not be very competitive.
Total Number of Domain Names Handled: 2,389,775
Market Share: 2.035%
Build up Professional website
Having a great website gives you an unfair advantage over your competitors. Here are the seven reasons why every service professional should have a website.
1) Publish information effortlessly
Publishing information on your website is effortless. Given that you have a simple system to manage your webpages, all you have to do is type up the information and put it on your website. You can also update existing information with ease.
Furthermore, unlike traditional publishing, you don't have space limits on the web. You can say as much or as little as you want. The choice is yours.
2) Establish yourself as an expert
People will perceive you as an expert in your field if you publish exclusive information that they can read and benefit from. There were days when you could only achieve expert status by becoming a published author. Not anymore.
If you have a website, you can publish information effortlessly. Remember what is common knowledge for you is not common knowledge for your prospects. Share your knowledge by publishing articles, short reports, and reviews on your website. Your prospects will start to see you as an expert in your field. This can do wonders for your business.
3) Use new and effective marketing techniques
There are new and effective marketing techniques that require you to have a website to use them. These techniques include:
Search marketing
Email marketing
Ezine (electronic magazine) advertising
The marketing techniques mentioned above are cost-effective, targeted, and measurable. By learning and using these techniques, you can drive targeted visitors to your website, and increase your sales. Online marketing coupled with traditional offline marketing is a surefire way to outperform your competitors.
4) Add impact to traditional marketing tools
Business cards and brochures are proven traditional marketing tools. However, you can add more impact to them with your website. The simplest method is to add your website address to your business cards and brochures so your prospects can find more information about your services quickly by visiting your website. But you can be more creative than that.
For example, you can write a free report that gives valuable information to your prospects. Your prospects can get this report by visiting your website. In your business cards and brochures, promote this free report as an incentive for your prospects to visit your website. This will prompt more prospects to visit your website. If your website is designed to sell, then you make more sales.
5) Reduce communication costs
First of all, if you have the right information on your website, you will reduce the number of inquiries for more information about your services. In addition, you can have a webpage, where you answer questions that are asked frequently by your prospects and clients. Furthermore, you can invite your prospects to contact you through a contact form on your website as opposed to phone or fax.
In all cases mentioned above, you will reduce your communication and support costs dramatically.
6) Boost your image
You will appear credible in the eyes of your prospects if you have a professional website. In other words, it boosts the overall image of your business. More people will likely to do business with you if you have a good image.
Remember that having a bad or unprofessional website will damage your image. Having no website is better than having a bad one.
7) Make it easy for others to send you referrals
Let's say you have a satisfied client, and that client wants to refer someone to you. He needs to tell the referral about your service, and its benefits. It takes him some time and effort.
If you have a website, then your client can simply ask the referral to visit your website for more information. You make it easy for your client to send referrals. Thus, you will be getting more referrals than you would normally get.
Where to get your professional website build
High-TECDesigns
high-tecdesigns is one of the biggest webdesigning service company's. High-TECDesigns has made more than 1000 website's for their customers , which makes them the most trusted place to get your website professionaly builded up. Most successful companys also let their website created by High-TECDesigns.
You can get a website at https://www.high-tecdesigns.com/
Number of website's created: 1157
Market Share: 41.027%
Ongoing SEO
earch Engine Optimisation is the art of modifying several key elements of a website to improve its ranking within the search engine results, the methods used are both within the website itself and its code to improve relevancy and using external resources to increase the popularity of a website, the higher the placement the greater amount of sales. There are literally 1000′s and 1000′s of people looking for you right now, use SEO and tap into the huge volume of enquiries available.
Why do I need Search Engine Optimisation?
If you need more business and would like to reduce your advertising overheads then you need SEO Services, constantly there are searchers trying to find your product or service, SEO makes sure you are there when they are looking. The massive decline in print directories has lead to a dramatic increase in Search Engine use, with Google taking 92% of all traffic. SEO Perth are here to get you to the top!
Search engine optimisation, otherwise known as SEO is t
he active technique of improving your website in the eyes of the search engines (Google, Bing & Yahoo) to improve your current ranking and maintain it. It goes without saying that the listings that are the top of the results receive considerably more traffic than those at the bottom, so rank higher and you will get more traffic, more exposure and promote your goods and/or services to a higher volume of people. People also know that Google has chosen those websites to rank in that order and hence they trust them, improving your conversion ratio.
Where to get a SEO consultant
High-TECDesigns again has been recommended for SEO service for starters, they not only have the best quality but most inported the lowest prices what it for allot customers possible made to have a good SEO consultant. High-TECDesigns has helped more than 2500 clients , which makes them the most trusted place for beginners to get your SEO consultant professionaly made. Most companys also use SEO service by High-TECDesigns.
You can contact the SEO consultant at https://www.high-tecdesigns.com/
Number of monthly clients: 3374
Market Share: 39.139%
Thank you for reading books on BookFrom.Net Share this book with friends