Read The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Page 28


  Additional readings

  Elizabeth Dunn, Lara Aknin, and Michael Norton, “Spending Money on Others Promotes Happiness,” Science 319, no. 5870 (2008): 1687–1688.

  Keith Epstein, “Crisis Mentality: Why Sudden Emergencies Attract More Funds than Do Chronic Conditions, and How Nonprofits Can Change That,” Stanford Social Innovation Review, spring 2006: 48–57.

  David Fetherstonhaugh, Paul Slovic, Stephen Johnson, and James Friedrich, “Insensitivity to the Value of Human Life: A Study of Psychophysical Numbing,” Journal of Risk and Uncertainty 14, no. 3 (1997): 283–300.

  Karen Jenni and George Loewenstein, “Explaining the ‘Identifiable Victim Effect,’ ” Journal of Risk and Uncertainty 14, no. 3 (1997): 235–257.

  Thomas Schelling, “The Life You Save May Be Your Own,” in Problems in Public Expenditure Analysis, ed. Samuel Chase (Washington, D.C.: Brookings Institution, 1968).

  Deborah Small and Uri Simonsohn, “Friends of Victims: Personal Experience and Prosocial Behavior,” special issue on transformative consumer research, Journal of Consumer Research 35, no. 3 (2008): 532–542.

  Chapter 10:

  The Long-Term Effects of Short-Term Emotions:

  Why We Shouldn’t Act on Our Negative Feelings

  Based on

  Eduardo Andrade and Dan Ariely, “The Enduring Impact of Transient Emotions on Decision Making,” Organizational Behavior and Human Decision Processes 109, no. 1 (2009): 1–8.

  Additional readings

  Eduardo Andrade and Teck-Hua Ho, “Gaming Emotions in Social Interactions,” Journal of Consumer Research 36, no. 4 (2009): 539–552.

  Dan Ariely, Anat Bracha, and Stephan Meier, “Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially,” American Economic Review 99, no. 1 (2009): 544–545.

  Roland Bénabou and Jean Tirole, “Incentives and Prosocial Behavior,” American Economic Review 96, no. 5 (2006): 1652–1678.

  Ronit Bodner and Dražen Prelec, “Self-Signaling and Diagnostic Utility in Everyday Decision Making,” in Psychology of Economic Decisions, vol. 1, ed. Isabelle Brocas and Juan Carrillo (New York: Oxford University Press, 2003).

  Jennifer Lerner, Deborah Small, and George Loewenstein, “Heart Strings and Purse Strings: Carryover Effects of Emotions on Economic Decisions,” Psychological Science 15, no. 5 (2004): 337–341.

  Gloria Manucia, Donald Baumann, and Robert Cialdini, “Mood Influences on Helping: Direct Effects or Side Effects?” Journal of Personality and Social Psychology 46, no. 2 (1984): 357–364.

  Dražen Prelec and Ronit Bodner. “Self-Signaling and Self-Control,” in Time and Decision: Economic and Psychological Perspectives on Intertemporal Choice, ed. George Loewenstein, Daniel Read, and Roy Baumeister (New York: Russell Sage Press, 2003).

  Norbert Schwarz and Gerald Clore, “Feelings and Phenomenal Experiences,” in Social Psychology: Handbook of Basic Principles, ed. Tory Higgins and Arie Kruglansky (New York: Guilford, 1996).

  Norbert Schwarz and Gerald Clore, “Mood, Misattribution, and Judgments of Well-Being: Informative and Directive Functions of Affective States,” Journal of Personality and Social Psychology 45, no. 3 (1983): 513–523.

  Uri Simonsohn, “Weather to Go to College,” The Economic Journal 120, no. 543 (2009): 270–280.

  Chapter 11:

  Lessons from Our Irrationalities:

  Why We Need to Test Everything

  Additional readings

  Colin Camerer and Robin Hogarth, “The Effects of Financial Incentives in Experiments: A Review and Capital-Labor-Production Framework,” Journal of Risk and Uncertainty 19, no. 1 (1999): 7–42.

  Robert Slonim and Alvin Roth, “Learning in High Stakes Ultimatum Games: An Experiment in the Slovak Republic,” Econometrica 66, no. 3 (1998): 569–596.

  Richard Thaler, “Toward a Positive Theory of Consumer Choice,” Journal of Economic Behavior and Organization 1, no. 1 (1980): 39–60.

  Index

  The pagination of this electronic edition does not match the edition from which it was created. To locate a specific passage, please use the search feature of your e-book reader.

  A

  Accessory Transit Company, 154

  acknowledging workers, 74–76, 80

  acronyms, 120

  adaptation, 157–90

  assortative mating and, 191–212; see also assortative mating

  focusing attention on changes and, 159–60

  hedonic, 160–84; see also hedonic adaptation

  nineteenth-century experiments on, 157–58

  to pain, 160–67

  physical, 157–60, 161n

  sensory perception and, 158–60

  Aesop, 198–99

  agriculture, obesity and technological developments in, 8

  AIDS, 250, 251

  airlines, customer service problems of, 142–43

  alienation of labor, 79–80

  American Cancer Society (ACS), 241–42, 249–50, 254

  Andrade, Eduardo, 262, 265, 267–68, 299

  anger, acting on, 257

  author’s anecdote of, 258–61

  driving and, 261

  ultimatum game and, 268, 269–70, 273, 274, 276

  animals:

  empathy for suffering of, 249

  generalizing about human behavior from studies on, 63

  working for food preferred by, 59–63

  annoying experiences:

  breaking up, 177–79, 180

  decisions far into future affected by, 262–64

  annuities, 234

  anterior insula, 266–67

  anticipatory anxiety, 45

  Anzio, Italy, battle of (1944), 167

  apathy toward large tragedies, 238–39

  drop-in-the-bucket effect and, 244–45, 252, 254–55

  statistical condition and, 238–41, 242, 246, 247–49, 252–53

  apologies, 149–51

  for medical errors, 152

  Apple, 120n

  battery replacement issue and, 141–42

  art, homemade, 89–90

  Asian tsunami, 250, 251

  assembly line, 78–79

  assortative mating, 191–212

  altering aesthetic perception and (sour grapes theory), 198–99, 200, 201, 203

  author’s injuries and, 191–96, 210–11

  dinner party game and, 198

  failure to adapt and, 200–201, 203–5

  gender differences and, 209, 211

  HOT or NOT study and, 201–5, 208, 211

  reconsidering rank of attributes and, 199–200, 201, 205–10

  speed-dating experiment and, 205–10

  Atchison, Shane, 140–41, 146

  attachment:

  to one’s own ideas, see Not-Invented-Here (NIH) bias

  to self-made goods, see IKEA effect

  attractiveness, assortative mating and, 191–212

  see also assortative mating

  auctions, first-price vs. second-price, 98–99

  Audi customer service, author’s experience with, 131–36, 137, 149, 153–54

  experimental situation analogous to, 135–39

  fictional case study for Harvard Business Review based on, 147–49

  B

  bailout, public outrage felt in response to, 128–31

  baking mixes, instant, 85–87

  bankers:

  author’s presentation of research findings to, 107–9, 121

  bonus experiments and, 38–41, 51

  Frank’s address to, 41

  public outrage in response to bailout and, 128–31

  bankruptcy, 129, 130

  Barkan, Racheli, 39, 109–10, 299

  basketball, clutch players in, 39–41

  beauty:

  assortative mating and, 196–212; see also assortative mating

  general agreement on standard of, 203

  Becker-DeGroot-Marschak procedure, 91

  Beecher, Henry, 167

  behavio
ral economics:

  goal of, 9–10

  human rationality not assumed in, 6–7

  revenge as metaphor for, 124n

  Betty Crocker, 87

  Bible, Gideon’s conversation with God in, 288–89

  blindness, adaptation to, 172–74

  blogging, 65

  Blunder (Shore), 117

  boiling-frog experiment, 157–58

  bonuses, 17–52

  bank executives’ responses to research on, 37–39

  clutch abilities and, 39–41

  for cognitive vs. mechanical tasks, 33–36, 40–41

  creativity improvements and, 47–48

  experiments testing effectiveness of, 21–36, 44–46

  Frank’s remarks on, 41

  intuitions about, 36–37

  inverse-U relationship between performance and, 20–21, 47

  loss aversion and, 32–33

  optimizing efficacy of, 51–52

  public rage over, 21

  rational economists’ view of, 36–37

  social pressure and, 44–46

  surgery situation and, 48–49

  viewed as standard part of compensation, 33

  in wake of financial meltdown of 2008, 131

  brain:

  judgments about experiences and, 228–29

  punishment and, 126

  breaks, in pleasant vs. painful experiences, 177–81

  Brickman, Philip, 170

  business, experimental approach to, 292–93

  C

  cake mixes, instant, 85–87

  California, moving to, 176

  Call, Josep, 127

  cancer, American Cancer Society fundraising and, 241–42, 249–50, 254

  canoeing, romantic relationships and, 278–79

  cars, 215–16

  designing one’s own, 88, 89

  division of labor in manufacture of, 78–79

  in early days of automotive industry, 94

  hedonic treadmill and, 175

  see also driving

  cell phones, 7

  in experiments on customer revenge, 135–39, 145–46, 150–51

  see also texting

  CEOs, very high salaries and bonuses paid to, 21

  Chance, Zoë, 220, 300

  changes:

  ability to focus attention on, 159–60

  decisions about life’s path and, 287

  in future, foreseeing adaptation to, 160, 171–74

  status quo bias and, 285, 286

  in workers’ pay, job satisfaction and, 169–70

  charities:

  American Cancer Society (ACS), 241–42, 249–50, 254

  calculating vs. emotional priming and, 246–48

  emotional appeals and, 240–42, 248–50, 253–54, 256

  identifiable victim effect and, 239–42, 248, 256

  charities (cont.)

  mismatching of money and need and, 250–51

  motivating people to take action and, 252–56

  Chat Circles, 225

  cheating, 76

  childbirth, pain of, 168, 169n

  children:

  in growing and preparing of food, 121

  parents’ overvaluation of, 97–98

  chimpanzees, sense of fairness in, 127

  chores, taking breaks in, 177–79, 180

  civil liberties, erosion of, 158

  Clark, Andrew, 169

  climate change, 251–52

  closeness, empathy and, 243, 245, 254

  clutch abilities, 39–41

  CNN, 238

  Coates, Dan, 170

  cockroaches, social pressure in, 45–46

  commercial breaks, enjoyment of television and, 181n

  comparisons, hedonic adaptation and, 189

  compensation, 47

  changes in, job satisfaction and, 169–70

  see also bonuses

  completion:

  employees’ sense of, 77, 79–80

  Loewenstein’s analysis of mountaineering and, 80–81

  computers, 233

  consumer purchases, 185–88

  happiness derived from transient experiences vs., 187–88

  hedonic treadmill and, 175

  placing limits on, 186–87

  reducing, 185–86

  spacing of, 185, 186

  contrafreeloading, 60–63

  Jensen’s study of, 60–62, 63

  standard economic view at odds with, 62–63

  Converse, 95

  cooking:

  children’s involvement in, 121

  enjoyment factor and, 62n, 105–6

  semi-preprepared food and, 85–88

  CO2 emissions, 251–52

  counting strategies, 282–83

  Count of Monte Cristo, The (Dumas), 123

  creation, pride of:

  ideas and, see Not-Invented-Here (NIH) bias

  self-made goods and, see IKEA effect

  creativity, bonuses and improvements in, 47–48

  Csíkszentmihályi, Mihály, 49

  cultures, organizational:

  acronyms and, 120

  Not-Invented-Here bias and, 119–21

  customer revenge, 131–51

  against airlines, 142–43

  apologies and, 149–51, 152

  author’s experience with Audi customer service and, 131–36, 137, 147–49, 153–54

  distinction between agents and principals and, 144–47

  Farmer and Shane’s “Yours Is a Very Bad Hotel” and, 140–41, 146

  fictional case study for Harvard Business Review on, 147–49

  increase in, 143

  Neistat brothers’ video on Apple’s customer service and, 141–42

  passage of time and, 151

  phone call interruption experiments on, 135–39, 145–46, 150–51

  customization, 94–96

  of cars, 88, 89, 94

  effort expended in, 89, 95–96

  overvaluation despite removing possibility of, 96

  of shoes, 95, 96

  D

  Dallaire, Roméo, 255

  Darfur, 238, 253

  Dart Ball game, 23, 34

  Darwin, Charles, 157

  dating, 191–235

  market failures in, 213–15, 216–17, 220–21, 230–32, 233–35

  playing hard to get and, 104

  standard practice of, 224–25, 227–28

  yentas (matchmakers) and, 213

  see also assortative mating; online dating; speed dating

  decision making:

  author’s medical care and, 284–88

  cooling off before, 257, 279

  emotions and, 261–77

  gender differences and, 274–76

  irreversible decisions and, 285, 286

  rationalization of choices in, 287

  from rational perspective, 5–6

  short-term, long-term decisions affected by, 264–65, 270–74, 276–77

  stability of strategies for, 261–65; see also self-herding